7 Essential Principles for your Startup

Welcome to Whatever Matters' - Weekend Startup Weekly, where I bring in strategies, case studies & stories about entrepreneurs, businesses and how to build your own.

Dreaming of forging your own path? 

Sometimes, the best inspiration comes from those who've built businesses from the ground up. 

Let me break down some essential startup principles;

1. The "Why" That Fuels Everything 

It's more than just an idea. What drives you on a soul-deep level? Sara Blakely,founder of Spanx, was fueled by a mission to empower women w…