Beyond SEO: Why generative engine optimisation will shape your digital future

How to make AI engines promote your content when no one's searching for links anymore

I have been hearing this question lately, "Why are we optimising for Google when everyone I know just asks ChatGPT now?"

It was one of those moments where you realise the ground has shifted beneath your feet without you noticing. I've spent years mastering organic strategies - keywords, backlinks, page speed - the whole playbook. But when I checked my ow…