Whatever Matters

Whatever Matters

How to rank in Google's AI overviews: lessons from a startup founder

My journey from startup founder to content strategist taught me that the future of SEO isn't just about ranking—it's about becoming the definitive answer to your audience's most pressing questions.

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Narayanan
May 29, 2025
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Something profound happened when I started paying attention to how knowledge gets distributed online.

We're no longer competing for attention. We're competing to become the truth.

The philosophical shift behind AI overviews

🧠 Here's what most marketers miss: AI Overviews aren't just another SERP feature. They represent a fundamental shift in how knowledge…

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