The $15 billion AI SDR market has a dirty secret.

AI SDR tools are churning at twice the rate of the human reps they replaced. Here’s why most teams have it backwards, and the one mental model that fixes it.

Welcome back to another edition.

The AI SDR market is projected to hit $15 billion by 2030. Hundreds of teams are replacing their sales development reps with autonomous agents. LinkedIn is full of founders announcing they “10x’d their outbound” overnight.

And yet, the number that nobody is talking about: AI SDR tools are churning at 50–70% annually, rough…